AI will never replace human creativity, says SRMG CEO
article author: Lama AlhamawiAuthor: Fri, 2026-01-30 18:38RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. “You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. Main category: Business & EconomyTags: The Family OfficeSaudi Research and Marketing Group (SRMG)artificial intelligence (AI)Jomana Alrashid
