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AI-Driven Outreach Is Flooding the Market and Lowering Response Rates

AI-Driven Outreach Is Flooding the Market and Lowering Response Rates

The commercial real estate industry is facing a sharp decline in the effectiveness of cold calling, and Joe Santaularia says artificial intelligence is a major reason. As AI-powered prospecting platforms automate email campaigns, dialing, and personalized outreach at scale, brokers are sending exponentially more messages than ever before. The result, says Santaularia, president of CORFAC [...]

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