article author: MOHAMMED AL-KINANISat, 2025-10-04 22:29JEDDAH: As Saudi Arabia accelerates efforts to diversify its economy beyond oil, AlUla Development Co. is emerging as a key force in shaping a new tourism model grounded in cultural preservation, sustainability, and community empowerment.Launched in January 2023 as a wholly owned entity of the Public Investment Fund, UDC was established to lead the development and management of AlUla’s built environment in line with the Royal Commission for AlUla’s vision.Main category: Business & EconomyTourism & TransportTags: AlUla Development CoRoyal Commission for AlUlaPublic Investment Fund
AlUla Development Co. reimagines resort’s cultural legacy
