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Apple iPhone 17 Launch Could Trigger 'Sell The News' Reaction, Analyst Warns

Apple iPhone 17 Launch Could Trigger 'Sell The News' Reaction, Analyst Warns

Apple Inc. (NASDAQ:AAPL) is gearing up for its next iPhone cycle with a September launch expected to spotlight a new ultra-thin iPhone 17 Air, but muted consumer buzz and restrained carrier promotions suggest the release may lack the blockbuster momentum of past product cycles.Bank of America Securities analyst Wamsi Mohan maintained a Buy rating on Apple (NASDAQ:AAPL) with a price forecast of $250.Mohan said expectations for Apple's next iPhone cycle remain modest despite reports suggesting a September 9 launch for the iPhone 17 lineup, with preorders starting September 12 and in-store availability on September 19.Also Read: Apple Faces Modest Earnings Hit After Court Ruling But Analyst Expects Match, Bumble, Spotify To GainHe expects the headline ...Full story available on Benzinga.com

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