Converted, a company specialising in AI-driven advertising technology for emerging markets, has announced the acquisition of Mitcha, an Egyptian e-commerce platform dedicated to supporting local fashion designers. The move marks a strategic step towards building a more integrated, data-driven digital commerce ecosystem focused on measurable business outcomes. Under the agreement, Mitcha’s founder and Shark Tank [...]The post Converted acquires Mitcha to strengthen AI-powered advertising ecosystem in Egypt, region first appeared on Dailynewsegypt.
Converted acquires Mitcha to strengthen AI-powered advertising ecosystem in Egypt, region
