E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that back amid a consumer pullback.
Geopolitics CNBC May 20, 2026
E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'
E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that back amid a consumer pullback.
