Exploring the rise of finance-as-a-service in APAC
Southeast Asia and India’s first wave of fintechs was characterised by B2C products that provide consumers with easy access to financial services. While demographic and macro factors favoured fintech adoption, a large part of this was also driven by venture funding. Rewards and incentives, rather than the products alone, spurred end-user adoption. Last year’s market [...] The post Exploring the rise of finance-as-a-service in APAC appeared first on e27 .
