Southeast Asia and India’s first wave of fintechs was characterised by B2C products that provide consumers with easy access to financial services. While demographic and macro factors favoured fintech adoption, a large part of this was also driven by venture funding. Rewards and incentives, rather than the products alone, spurred end-user adoption. Last year’s market [...] The post Exploring the rise of finance-as-a-service in APAC appeared first on e27 .
Exploring the rise of finance-as-a-service in APAC
