Hasbro Inc. (NASDAQ:HAS) and Disney Consumer Products, Inc., the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company (NYSE:DIS), announced Monday an expanded collaboration that will bring Disney characters into Hasbro’s iconic PLAY-DOH brand.The new line will launch with a Disney Jr. Mickey Mouse Clubhouse collection aimed at preschool children. Hasbro said the sets are designed to foster creativity and cognitive development through storytelling and hands-on play.Initial products include the Happy Stackable Set, Shape A Story Playset, and Stamp & Go Megapack, which are already available on Amazon. Broader retail distribution is expected in January 2026.Also Read: ...Full story available on Benzinga.com
Hasbro Expands Disney Partnership With Play-Doh Launch Targeting Young Creators
