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Hello Kitty's parent company to make its own video games

Hello Kitty's parent company to make its own video games

Seeking new fans for Hello Kitty, the company behind the enigmatic character on Tuesday launched a video games division aiming to release 10 original titles over the next three years. Hello Kitty, which started life as an illustration on a 1970s vinyl coin purse, is emblematic of Japan's lucrative culture…

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