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Move over, seltzer. Non-carbonated drinks are taking the spotlight

Non-carbonated alcoholic drinks like Surfside and BeatBox are stealing "share of throat" from hard seltzers, particularly among Gen Z.

Move over, seltzer. Non-carbonated drinks are taking the spotlight

Non-carbonated alcoholic drinks like Surfside and BeatBox are stealing "share of throat" from hard seltzers, particularly among Gen Z.

Earnings CNBC May 24, 2026

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