PVR INOX’s Marriott moment: How a theatre giant is rewriting the cinema playbook in India with a new-age expansion model
PVR INOX Marriott model strategy: PVR INOX is shifting to a Franchise Owned, Company Operated model. This strategy aims to expand its multiplex presence in smaller Indian cities. Investors will fund the properties, while PVR INOX manages operations and the ci…