Retail market expands sharply, sustainability challenges persist
According to a report on recently released by the Ministry of Industry and Trade’s Agency for Domestic Market Surveillance and Development, the size of the market reached more than 7 quadrillion VND (about 266 billion USD) in 2025, up around 10% compared with 2024. Southern retail market heats up as year-end sales surge Vietnam's retail market hits 269 bln USD as e-commerce booms: reportVietnam adopts strategy to build modern, sustainable retail market