The Spanish New Year tradition 'Las Doce Uvas De La Suerte' has created massive grape demand on Indian quick commerce platforms like Blinkit, Zepto, and InstaMart. Blinkit CEO Albinder Dhindsa reported record single-day grape orders on December 31, 2024, as the ritual of eating 12 grapes under a table at midnight for good luck gained viral popularity through social media and word-of-mouth promotion.
Spanish New Year Tradition Creates Grape Rush on Indian Quick Commerce Platforms
