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Tennis should embrace social media influencers, says Roger Federer

Former world number one insists TikTokers, YouTubers and Instagrammers are needed despite US Open complaints from players

Sage Kakkat · 26 Sep 2026 · 1 min read
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Tennis should embrace social media influencers, says Roger Federer

Former world number one insists TikTokers, YouTubers and Instagrammers are needed despite US Open complaints from players

Macro Financial Times Sep 26, 2026

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