The $157 Billion Question: Why OpenAI’s Resistance to Advertising May Be Cracking

The $157 Billion Question: Why OpenAI’s Resistance to Advertising May Be Cracking

OpenAI's recruitment of top ad-tech executives from Google and Meta signals a strategic pivot toward advertising, despite public denials. Facing massive compute costs and a $157 billion valuation, the company is likely developing a hybrid revenue model to monetize free users and compete with Perplexity and Google's ad-supported AI search.

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