Supply-side platforms are the publisher-facing counterpart to demand-side platforms in the programmatic advertising ecosystem. Where DSPs help advertisers buy media efficiently at scale, SSPs help publishers sell their advertising inventory more effectively — managing access to demand, optimising pricing, and ensuring that available impressions are monetised at the highest achievable yield. The SSP layer is [...]The post The SSP Ecosystem: Supply-Side Platforms and Publisher Monetisation appeared first on TechBullion.
The SSP Ecosystem: Supply-Side Platforms and Publisher Monetisation
