TRAI Chief Anil Lahoti pushes for TV Rating reform and AI-driven spam protection to boost credibility

TRAI Chief Anil Lahoti pushes for TV Rating reform and AI-driven spam protection to boost credibility

TRAI Chairperson Anil Kumar Lahoti announced that the regulator is advocating a shift to a competitive, multi-agency model to improve transparency and accuracy in TV ratings, moving away from its single-agency model for TV audience measurement.

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