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Travelers Book Later and Some Trade Down: BWH CEO

BWH Hotels CEO Larry Cuculic says Americans are still traveling, but booking windows are shrinking and some consumers are moving to lower-priced hotels. He also explains how the company is helping franchisees manage rising insurance costs and the bottom line impact of the World Cup on host cities. (

Travelers Book Later and Some Trade Down: BWH CEO

BWH Hotels CEO Larry Cuculic says Americans are still traveling, but booking windows are shrinking and some consumers are moving to lower-priced hotels. He also explains how the company is helping franchisees manage rising insurance costs and the bottom line impact of the World Cup on host cities. (Source: Bloomberg)

World News Bloomberg Sep 3, 2026

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