World Trade Factory™

US Consumers Less Swayed by "Made in USA": Tariffs and Price Pressures Undercut Products' Country-of-Origin Appeal

US Consumers Less Swayed by "Made in USA": Tariffs and Price Pressures Undercut Products' Country-of-Origin Appeal

NEW YORK, Aug. 11, 2025 /PRNewswire/ -- US consumers are now less likely to factor country of origin—even the US—into their product buying decisions than they were just three years ago. Despite aggressive federal efforts to promote domestic production, the power of "Made in USA" to...

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