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US Digital Advertising and Small Business: How SMEs Are Competing Online

US Digital Advertising and Small Business: How SMEs Are Competing Online

The owner of a regional bakery chain in Ohio does not think about digital advertising in the same terms as the vice-president of media at a Fortune 500 consumer goods company. The bakery owner thinks about whether the $800 she spent on Meta campaigns last month generated enough new customers to justify the next month’s […]

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