Weber Ranch Vodka launched "Tex," an AI-powered virtual mixologist using ChatGPT, to provide personalized cocktail recipes via SMS or chat based on users' ingredients, moods, or occasions. This innovation democratizes at-home mixology for its agave-based spirit. It blends technology with human expertise, potentially boosting engagement in the competitive spirits market.
Weber Ranch Vodka Unveils AI Mixologist Tex for Custom Cocktails
